Influence Impact Reports

An ongoing series of reports based on proprietary research that explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.

INFLUENCE IMPACT REPORT

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的影响力

INFLUENCE IMPACT REPORT

Powerful Connections: How empathy and engagement have transformed cause in the digital era

INFLUENCE IMPACT REPORT

The Impact of Influence: Measuring the potential impact influencers can have on consumer decision-making

INFLUENCE IMPACT REPORT

Navigating the Flow of Influence: Exploring the dynamic forces that shape and drive consumers in an active ecosystem of influence

Perspectives

The first in an ongoing series of reports that explores various perspectives from industry experts on the latest issues and trends.

Perspectives

How B Corps and Public Benefit Companies are Changing the Face of Business One Story at a Time

Bylines

Points of view from Allison+Partners’ experts featured in industry leading publications.

POINT OF VIEW

Navigating Influence in a Post-Truth World
By: Jim Selman for Campaign Magazine

POINT OF VIEW

China: Dealing with the Rising Cost of Influence
By: David Wolf for Campaign Magazine

POINT OF VIEW

Who’s in Control? The Marketer, the Agency… or the Consumer?
By: Paul Mottram for Campaign Magazine

Panel Discussions

Video recaps of our panel discussions at recent industry events.

HOLMES IN2SUMMIT HONG KONG

ROI: Too much of a good thing? A panel moderated by Paul Mottram

HOLMES IN2SUMMIT BERLIN

Is conventional storytelling dead? A panel moderated by Jim Selman